Mike Baird -- Contact Information
E-mail: mike@mikebaird.com    
Web sites: 
mikebaird.com  firstonline.com

2756 Indigo Circle, Morro Bay, CA 93442-1586
Phone 805-704-2064

Mike Baird Backgrounder

Internet Consultant with 25 years high-tech hands-on executive engineering and marketing management experience in Fortune 500 companies and successful venture capital-funded start-ups.  Author  Consultant  Personal


July 2000 - present
Internet Consultant and Volunteer

Volunteer with San Luis Obispo Coast District California State Park Docents
Proprietor morro-bay.com -- Community Service Website for Morro Bay, CA USA
Partner in Los Altos Incubator -- Internet consulting and investing
Author of new book, 2003--  Engineering Your Start-up:  A Guide for the High-Tech Entrepreneur  -- all new 2nd Edition

April 1999 - July 2000
Ask Jeeves, Inc., Emeryville, CA    
Vice President, Web Site Engineering
5858 Horton Street, Suite 350, Emeryville, CA 94608
Ask.com ask.com

Grew ask.com from a MediaMetrix # 67 web site to a # 12 Web Site in June 2000

AJKids.com ajkids.com 

Acquired The Evergreen Project, 2/15/2000

Personal Jeeves pj.ask.com 
"Built and Launched PJ"  1/20/2000
Answer Point  answerpoint.ask.com "Launched Community Answers" 3/6/2000

Snap-on Incorporated (and subsidiaries)
Snap-on, a $2+ billion company, is the leading supplier of high-tech, Internet-centric, networked business management systems, test and measurement systems, and online repair information systems, for the automotive service industry.  
Key member of the management teams for three high-tech companies acquired by Snap-on.

1996 - 1999
Snap-on Diagnostics, San Jose, CA   (A subsidiary of Snap-on, Inc.)
Chief Technology Officer

Edge Diagnostic Systems, Sunnyvale, CA    (since acquired by Snap-on, Inc.)
Interim Vice President of Engineering
Key member of a successful management team, delivering integrated high-tech Internet-based diagnostic systems.  Took over role of  an absent engineering VP, re-positioning company, leading to the sale of this profitable $15 million start-up to Snap-on one year later in 1996.  Captured and managed three multi-million dollar OEM accounts (Hyundai, Mitsubishi, Toyota).  Personally built company's first web site www.edgediagnostics.com  (content moved to http://www.snapondiag.com/ ).

FMC Auto. Service Equip. Div., John Bean Co., Conway, AR    (since acquired by Snap-on, Inc.)
Reported to the President, as a Strategic Business and Technology Consultant to this $60 million FMC subsidiary, for whom I also worked during 1985-1990.  Developed "integrated Internet-based service bay of the future," and personally built FMC's first Internet web presence for downloading vehicle alignment specifications (one of the industry's first successful Internet applications), leading to the acquisition of this division by Snap-on in 1996.  http://www.johnbean.com.

Computer Aided Service, San Jose, CA   (since acquired by Snap-on, Inc.)
Vice President of Engineering
Key member of a successful investor directed turnaround management team, leading to the sale of the company to Snap-on in 1997.  Developed a successful "Internet-based systems integration" strategy repositioning CAS as a high-tech leader.  Grew revenues from $1 million to $10 million  http://www.casworld.com.

FMC Corp. Tech Center, San Jose, CA   (related division acquired by Snap-on, Inc.)
Product Development Manager
Key technologist, responsible for managing the highest "net present value" project in FMC's history -- the very successful robot-controlled "Crop Care System" http://www.fmc.com.

First Online, Inc., Los Altos, CA
Founder and CEO of one of the first Internet professional services, Internet access, e-commerce, and Internet investment firms.  Realized one of the world's first B2B e-commerce plays by providing specifications online for OEM automotive service equipment users (e.g., downloaded specifications on-demand for wheel aligners, engine analyzers...).  Personally developed company's web presence http://firstonline.com.  Incubated and co-founded Hipbone Inc., http://hipbone.com, a successful B2B play, with investors who today  include Ben Rosen and Eric Schmidt.

Flexis Control, Inc., Hayward, CA
Vice President of Engineering - 1990-1991
Vice President of Marketing -
Key member of an investor directed re-start management team for a troubled Unix & Windows-based software development tool company.  Wound up company for investors, minimizing investor losses.

Schlumberger, Ltd. (and subsidiary)
Key Technologist, R&D Labs, Palo Alto, CA
Vice President of Engineering, Contrex, Inc., San Jose, CA

Based on my published Schlumberger research work, I helped spin-off a Contrex, Inc. subsidiary to develop an advanced semiconductor automated inspection manufacturing product, positioning Schlumberger's Fairchild Automated Test Equipment division as a leader in this technology  http://www.slb.com/research/.

Education and Other

M.B.A. 1989 University of Phoenix
Ph.D., M.S. 1973 Georgia Institute of Technology, Info. & Computer Science
B.I.E. 1969 GMI Engineering and Management Institute, Industrial Eng.
Author of Silicon Valley best seller in 7th printing, 2nd Edition (2003 entitled Engineering Your Start-up: A Guide for the High-Tech Entrepreneur -- Professional Pubs., Inc., and older related book Starting a High-Tech Company -- IEEE Educ. Series (1995) Best to buy the new EYSU2, not the older IEEE version.

Recent Papers by Mike Baird

Recent Patents:

Revised 27 Mar 2007

Go back to mikebaird.com           Check out my new Public Morro Bay, CA  Morro-bay.com site